Advancing Knowledge. Transforming Lives.
Digital Marketing Professional Course
Programme Overview
This course aimed at creating highly competent and professional workforce for the small-medium sized business and startups, accurate targeting of prospective customer and excellent analytical reporting.
Get certified by HANSRAJ: Upon completing the course, earn a Certificate of Completion from HANSRAJ – the NAAC A+ Premier Grade Institution.
Training imparted by eminent experts from industrial experts: Our instruction panel consists of a mix of renowned industry leaders in the same domain and accomplished subject matter experts, who not only co-develop the program with us but also monitor the students.
Detailed modules along with latest E-Certifications and tools: Our aim is to nurture sharp minds with the latest industry practices and cutting-edge curriculum. Each program is delivered using industry-relevant content, real industry case studies and project work and internships.
Live Project & Interactive Classes: The training is valuable as it is built around the context of work, enabling them to learn by working and observing.
Duration: 6 months certification course
Fees: Rs 68,000 (paid in two instalments)
Why Digital Marketing?
The rapid growth of Digital Marketing industry is a direct consequence of the global phenomenon that is the internet and effectiveness of digital marketing channels in generating revenues and Compared to traditional methods of advertising, Digital Marketing offers:
- Realistic Costs (Important for Startups and SME’s)
- Accurate Targeting of Prospective Customers
- Excellent Analytical Reporting
Who is this Program for?
Freshers, Traditional Marketers, Entrepreneurs, Brand Communication Manager, Sales Professionals.
Career Choices
After Certification, the students can choose to start their career in different capabilities:
- Digital Marketing Strategist
- Digital Marketing Executive
- SEO Analyst
- Social Media Specialist
- Google Ad words Specialist
- Email Marketing Specialist
- Web Analyst
- Online Reputation
The Students can also choose to adapt specialized roles:
- Professional Blogger
- Freelancer
- Affiliate Marketing and Ad sense
Life @ Hansraj College
As the stream of talents flows from this College to the world, join us to create and discover a new world!!
- The College was founded by the D.A.V. College Managing Committee, a pioneer in the field of education with 700 institutions and one of the largest constituent Colleges of Delhi University.
- The college has been ranked A+ by NAAC with a score of 3.62 (out of 4) and ranked 9th in NIRF.
- The College has completed 67 years in the realm of imparting higher education.
- The College today enjoys a reputation for outstanding performance in academics, sports, and extra-curricular activities.
- The college has produced numerous dignitaries’ scholars, intellectuals, and sportspersons who served different domains not only in our own country but even at international levels.
- Over the years, the College has built up an impressive infrastructure.
Programme Structure
- Understanding Digital Marketing.
- Design Theory & Structure
- Blogging
- Content Writing and Marketing
- Email Marketing & Tools
- Website Planning and Structure
- SEO (Search Engine Optimization)
- On Page & Off Page SEO
- Title and Meta Tags
- Keyword Planner
- SEO Audit
8.Social Media Marketing
- Using various social media platforms
- Facebook Marketing and Adwords
- LinkedIn Marketing
- Instagram Marketing
- Pinterest Marketing
- Youtube Marketing
- Twitter Marketing
- Mobile Marketing
- Google Adwords
- Google Analytics
- Online Reputation Management
- Funnel Marketing & Tools
- Digital Ad Sales Concepts (CPM/CPC/CPL)
- Affiliate Marketing
- E-Commerce Marketing
- Lead Generation
- How to Grab Freelancing Projects
- Video Marketing
- Live Project / Practical
- Useful Tools & Links
- Internet Marketing Strategy